Quanzhou China Accor Hotel
Accor is on the verge of its biggest expansion in China ever, with a record five hotels opening in just one month and a further 30 set to open in time for the 2008 Olympic Games. China has opened more than 1,000 new hotels in the past two years, and 45,799 rooms are expected by the end of the year. In the Asia-Pacific region excluding China, 39 new hotels with 8,863 newly opened rooms were opened. With the opening of the Quanzhou China Hotel, the first of its kind in Beijing, China's entire construction pipeline is growing by 1.5 hotels per day, compared to one hotel per day in 2007, according to the China Hotel and Restaurant Association (HNA).
Remarkable markets are also notable markets such as Hong Kong, Singapore, Taiwan, Malaysia, Vietnam and the United Arab Emirates. Next is one of Accor's most important markets in the Asia-Pacific region and hosts the largest number of hotels in the world with more than 5,000 rooms. The company will continue with a key market for its international activities in Asia and Africa.
The Ibis Qingdao will be followed by a new IbIS hotel, which is scheduled to open in Guangzhou, China's second largest city, in the first quarter of 2017. Accor will open two Sofitels in Nanjing and one in Hangzhou at the end of April and the beginning of May. Zhongguancun, known for its luxury hotels, includes the largest hotel in the world with 5,000 rooms and one of the largest hotels in Hong Kong with 4,500 rooms.
The company offers business and leisure travelers hotels and products in convenient locations around the world, in China, Hong Kong, Taiwan, Japan, Europe, the Middle East and Asia Pacific, as well as in the United States. The brand platform includes the China Lodging Group, which has obtained exclusive rights to master franchisees in mainland China and Taiwan as well as in the Mongolian region. Accor luxury brands, including the Ibis hotel brand, suites, apartments and other hotel products, as part of its leading brands.
IHG's main brand in China is Holiday Inn Express and its leading brand in China Was Holiday Inn Express. With 15,435 rooms, the Holiday Inn has created more than 2,000 hotel rooms and 1,500 suites in the country with its 61 projects.
Marriott International is the top brand of Marriott International, which has reached a record high of 73 hotels and 22,078 rooms. The development strategy covers the mid-market, which Novotel and Mercure cover, and the high-end market with the Holiday Inn Express. This combined brand portfolio is unrivalled in China and includes more than 2,000 hotel rooms and 1,500 suites.
China is also an important market for domestic and foreign travel and offers a great opportunity for the development of high-quality luxury hotels in China. China Lodging Group is supporting the development of the LUB portfolio over the next five years with investments totalling more than $1.5 billion.
Figures from the Chinese Tourist Association suggest that the economy hotel segment now accounts for more than 40% of China's total hotel revenue, and the industry still expects huge potential for development. In 2015, 32 million Chinese traveled abroad, making China the world's second-largest travel market after the United States, and it is cautiously estimated that this number will reach 100 million by 2020. Accor's development pipeline in China includes more than 90 new hotels, of which 15 new projects are in development in the first half of this year alone, as well as a number of other projects. He said: "Accor ibis hotel brands have made a strong start to the year, with over 90% of new hotel commitments," said Jean-Pierre D'Ambrosio, CEO of Accori Group.
This is the first time that a franchise company has surpassed the Chinese construction pipeline, with over 90% of the total number of new hotels under development.
China Lodging Group intends to accelerate the brand's expansion by leveraging its extensive hotel network in China. This groundbreaking alliance will combine the strength of Accor's global brand network with the expertise of China's largest hotel operator, China Lodged Group, and the global hotel industry.
The MEB portfolio will expand the reach of China Lodging Group and further strengthen Accor's position as the largest hotel operator in China and one of the largest in the global hotel industry. With a global portfolio of eight brands, including hotels in Europe, Asia, the Middle East, North America, Africa and Asia Pacific, Accors has been a leading provider of hotel management and management services for over 40 years.
In 1988, to standardize and improve facilities and services, the Chinese Tourism Authority issued a star rating system, signaling that the local industry was entering a new era in which hotels were defined and rated by stars. At the end of 2007, there were 13,378 hotels in China, all of which were owned by minorities with four or five stars, with relatively high occupancy rates of between 70 and 75 percent in major cities. To cater for the growing number of foreign travellers, the first officially designated one-star hotels, such as those in Beijing and Shanghai, were built in the early 1990s.